Implementing a Scalable UX Research Process in an Established B2B Enterprise Company

An established B2B enterprise aimed to boost its market presence with UX research. I collaborated with teams across legal, customer relations, UX, and product to create a scalable and repeatable UX research framework. This involved promoting UX research, streamlining project intake, setting up recruitment processes, and building a participant panel, all while navigating the complexities of an organization that hadn't previously prioritized UX strategies.